Growing an Online Home Based Business

Filed in archive Books/Resources on July 19, 2010

© Courtney Carmody // OpenEyesPhoto
It is very common to hear stories of people successfully creating large companies from the small and humble beginnings of home based businesses. With the range of books available, you can now start working from home.

Kenn Oberrecht's book entitled How to Start a Home-Based Photography Business for example, is a step to step guide for photographers wanting to get their share of the growing market. He gives advice from his own experiences and provides worksheets, checklists and practical steps to guide you on what to do and what not to do. Being a freelance photographer himself, Kenn Oberrecht learned how to earn money from his passion through the internet.

You can read reviews from individuals who have purchased, used and read the book at Amazon.

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Google Wonder Wheel

Filed in archive Marketing on June 25, 2010

Have you heard of the Wonder Wheel? I just learned about it at a meeting this week although it has been out there available for a year.

If you are familiar with the Mind Map concept - the Google Wonder Wheel takes your key word phrase and then offers a series of others you might consider based on the Google search results.

It won't give you as much information (SEO competitors using the same phrases) but it will help you think through what readers are typing in when they think about your industry.

For step by step instructions, including screen prints (love those!) click on the how to use Wonder Wheel link.

The really cool thing is you can delve down into a key word phrase. So for example, I've written a social media policy manual and I want to know what phrases people are typing so I searched Social Media Policy.

It came back with six or seven responses. One of those was corporate social media policy and I clicked on that and it gave me even more choices. And so on . Keep clicking and you'll continue to see more phrases related to a particular search.

Give it a try.

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The Truth About Some Job Myths

Filed in archive Life/Work Balance , Operations on June 25, 2010

© Argonne National Laboratory
Your parents and teachers may have told them to you. So you believed them for a very long time. But not everything you hear about finding and keeping a job is true. Here are some career myths we all should learn to live without:

Myth #1: Only experienced people find jobs.

Definitely not true. The job you find right now may not be your ideal job given all your training and education. But all of us have had to start somewhere. The key is getting a start. After you land your first job, you will learn about even more opportunities that are right there for you to take. However, more often than not, you will have to land a job first. Just so you know, more than half of all job vacancies last year were filled up by employees working from within. So make sure you get your foot in the door now!

Myth #2: It's all about the pay check.

A good salary is nice to have but there are other important things aside from money. Things like job security and the opportunity to learn from your job are both significant aspects of being happy with what we do.

Myth #3: You're too old to try new jobs.

You need to have the energy and the attitude, but it's never too late to try something new. More than a quarter of all workers switch over to new careers every single year.

Myth #4: You need to be able to multitask.

Multitasking is always an ineffective way of doing things. It gets you out of focus on anything. You don't deliver with as much quality as doing one task at a time. All your output are half-baked.

Myth #5: All employees need to be supervised all the time.

Many employees actually enjoy being able to do their job independently and with some level of authority. There's no need for bosses to be breathing on their workers' backs all the time. In fact, constant supervision of employees often end in resentment because workers feel they are not being trusted enough by their superiors.

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30 Day Challenge for your Internet Presence

Filed in archive Marketing on June 24, 2010

The 30 day challenge begins again, July 1. I participated a year ago and it was incredibly educational - in some cases over my head - but changed how I viewed participating on the Internet, especially as it relates to key word research.

What is the 30 day challenge?

In a nutshell... The Thirty Day Challenge is about making your first $1 online. For a full 30 days we are going to be showing you exactly how to start your own Internet business and generate your first income online without spending a dime.

That's right, this is going to cost zip, diddly, nothing, nada, ziltch. The entire training program is free, and you won't have to spend a thing to get your business started and begin making money. No credit card required.

The key comes from finding the key word phrases that readers are searching that have a low number of websites talking about. For me, that was the most difficult step. The 30 day challenge uses Market Samurai - a wonderful key word research tool.

Here's my two cents.

If you have any interest in learning how to drive traffic to a site that focuses on specific key words - then jump into the 30 day challenge. I'll be honest; I didn't make it through the whole thing. First off, it is time consuming. Secondly, it is so information packed, I was afraid my head would explore. But here's the gig - IT IS SO JAM PACKED WITH VALUE -even if you only participate in the first couple days - you'll learn a ton that you can use when writing content for your website or blog.

I will be jumping in again this year. The training modules are great - there are videos, PDFs files - more information than you could ever read and all easy to understand.

Good luck!

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Male or Female Boss? There's a Difference!

Filed in archive Operations , Organization on June 24, 2010

© Kumar Appaiah
When asked about their gender preferences regarding their bosses... 34 percent of men and 40 percent of women still prefer having male bosses.

This compares to 10 percent of men and 26 percent of women preferring a female boss. Clearly, this must mean that male and female bosses are still being viewed differently, although the difference seems to be sharper among male than female employees.

There are still culturally instilled gender stereotypes among employees even these days. The model for a leader is still quite masculine for most people. They are thought of as being dominant, competitive and confident. Such qualities are still more often attributed to men than women. Women are still generally described as nice.

Yet, many women who try to adapt such "masculine" traits are faced with more hurdles as they lead in the corporate world. Female subordinates tend to distance themselves from women who display more assertiveness in the workplace. For example: female bosses have to be more careful about being overly competitive than male bosses do. Such women are still often viewed as power hungry and are disliked more than their male counterparts.

The key to being a more successful female boss, it appears, is to stay being a woman. It makes the female boss appear more authentic. And having an air of authenticity around you earns more respect from the subordinates.

And more often than not, female bosses will feel the most resentment from female juniors. This is particularly true in companies where there are very few women at the top. Most female employees fail to identify with the more senior women on the basis of shared gender.

Female bosses also always come across the stress of being a token. They always feel greater performance pressure and are a lot more visible than the men. There's really no data to indicate that women are worse bosses than men. They are just perceived as such.

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