Can a Home Based Business Benefit from Blogging
Do you blog? I know you read them, cuz – look – here you are. But are you actively participating in the blogosphere to reach your customers and establish yourself as an expert?
I came across a post that Chris Brown of Branding and Marketing wrote that quoted the legendary Tom Peters with his opinion about blogging:
Tom Peters: My first post was in August 2004. No single thing in the last 15 years professionally has been more important to my life than blogging. It has changed my life. it has changed my perspective, it has changed my intellictualual outlook. It's changed my emotional outlook.. (And it's the best damn marketing tool by an order of magnitude I've ever had.)
That's a powerful statement.
If you aren't blogging but think you might like to get started – I would suggest a visit to Alltop - the best news aggregator that has feeds from blogs, magazines, newspapers and websites all over the world for hundreds of topic. In the search bar, type in key word phrases for your industry and start reading the blogs that are already out there.
Is there a missing nitch that you could fill? What are you passionate about? Who would your target audience be?
The blogging resource for getting started and for those who have been blogging for years is Copyblogger – named top blog on so many lists I'm sure he's lost count. A variety of talented bloggers contribute to the site offering their tips and techniques for blogging and how to build an audience.
If you aren't blogging – I would suggest you at least participate in the comments section – join in the conversation. We'd love to hear what you have to say!