Do You Toot Your Own Horn? The Importance of Press Releases
© Matt Callow
When was the last time you wrote and submitted a press release about your home based business?
What is your excuse? I don't have the time? The newspaper won't print it? I don't know how? I don't have anything newsworthy to say?
WRONG.
Press releases give you the opportunity to keep your name in the news – both in the paper and on the Internet. One of my favorite professionals to follow is Joan Stewart of Publicity Hound. Visit her site – she offers a ton of free articles that give you countless reasons to write a press release. You'll never wonder what to write about again!
Don't know how to write a release? John Jantsch of Duct Tape Marketing offers a great free tool for creating a standard press release. His instant press release software makes creating the perfect press release a snap.
Not sure what to do with your press release once it is written? Check out David Meerman Scott's New Rules of PR. It isn't just for the editor of your local paper.
You have your mission for this weekend. Check out these resources and write a press release about your business and then let the world know what is going on with you!
By the way, Joan Stewart is currently conducting a contest. You could win $500 if you share your success story. Write a short essay about how something you've learned from Joan positively impacted your business. She is celebrating her 500th newsletter – lots of material to learn from!
How do you use press releases for your business?