Archive for the ‘Marketing’ Category

 

7 Trends for Home Based and Small Business Owners

May 21st, 2010

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Can You Be Found? Google Places Wants YOU!

May 10th, 2010

Even though we are home based businesses – we still want people to find us. We may conduct our business at the local coffee shop or via the Internet or at our customer's office – but we still w…

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How Not To Do Power Point

May 5th, 2010

Getting ready for a presentation and considering the use of Power Point. Well, here, just for fun, is a video of Don McMillian's comedy act done entirely in Power Point.

Of course ser…

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Do You Know About Moo?

April 29th, 2010

Business cards are a pain in the butt.

You have to have them. People want a card with your contact information. But you know as soon as they enter your phone number and email into their computer…

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5 Mistakes to Avoid in Web/Blog Content

April 15th, 2010

Have you discovered Copyblogger? It is the best online resource for providing great information on content for your website or blog.

Today's post entitled 5 Design Mistakes That Crush Conten…

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Do You Toot Your Own Horn? The Importance of Press Releases

March 26th, 2010

When was the last time you wrote and submitted a press release about your home based business?

What is your excuse? I don't have the time? The newspaper won't print it? I don't know …

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5 Tips for Writing An Effective Sales Letter

March 12th, 2010

As a freelance marketing writer, I am often asked for tips on what makes a sales letter great. There are two things to consider when crafting a business letter:

• What action you hope the r…

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Mini Videos to Market Your Business

March 4th, 2010

I'm in the middle of writing and presenting a series of classes on social media for business and in the final session I'll be sharing some lesser known tools that are available on the web. …

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Got the Buzz about Google Buzz?

February 22nd, 2010

Google and Gmail have gotten into the social scene with Google buzz. Have you seen the little icon that looks like the children's handheld game Simon Says? One more vehicle to learn how to use s…

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Determine Your Brand – Be Consistent

February 19th, 2010

I had the opportunity to speak at a job hunters networking event last night about how to use social media for the job search. As I researched the topic I realized that the skills and actions necessary…

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